Coca cola company Research Paper Example | Topics and Well Written Essays - 2500 words

coca cola federation - Research Paper ExampleThe Atlanta based organization grew profusely contempt the hindrances alert in the market environment. By the mid 20th century, Coca Colas development rate overwhelmed that of its competitors, and with an increased product line to serve diverse consumer needs on the global scales (Petretti, 2008). The pursual is an informative approach to defining Coca Colas business programs and its portfolio in maintaining success as a market leader in the beverage industry. The companys delegation parameter and outline Coca Colas explosive charge statement stipulates that its operations in the beverage industry judge to refresh, inspire, and create value to the world with a vision of achieving sustain up to(p) growth through utilization of resources globally. Arguably, the company growth and expansion in the beverage industry remains unchallenged despite Pepsis make to overcome the dominance. Considerably, Coca Colas success in the industry se ems to be integral to the preparation of over 500 brands to the global consumer. These advantageous contributions of the companys management to the beverage markets yield remarkable consumer loyalty (Alirezaei, 2013). Actually, the companys marginal difference in the market share value varies greatly with its challengers whether at a foreign-local or at the international platform. The companys mission statement changes from time with reference to the evolving consumer needs and wants. Currently, Coca Cola sets its mission as targeting to refresh the world through provision of the favorite drinks. Through the mission, the company seeks refreshment to prevail over the mind, body, and spirit of consumers thus inspiring optimism and actions on its brands (Payne, & Frow, 2013). Eventually, the company draws conclusions of yielding valuable returns on its investment because of the positive reactions of customers in the global markets. Evaluation of the mission statement The company mis sion statement focuses on the markets maculation neglecting other essential utilities that could create more value and undoubted performance in the company. During the evaluation process, all the factors of production, processing, and supply reflected different values while seek to identify the companys valuable outcomes. For instance, it is evident that the mission statement fails to account for the customers, products, and services while stipulating on its devotion to reach the markets profitably (Alirezaei, 2013). Secondly, Coca Colas mission statement fails to embarrass technology, concern for survival in the beverage industry, while outlining its philosophy of refreshing the world. Through expert analysis, the mission lacks the inclusion of self-concept, concerns on Coca Colas public image, and its employees. The evaluative approach ascertains that the mission does non mention the values like citizenship, integrity, excellence, and teamwork (Petretti, 2008). Therefore, the statistical mark accredited to the companys mission statement amounts to 1.3/4.5 of the score. Arguments are that the companys success in the global market sector emanates from the highly recognized and standardized beverages in the global markets. It is certain that the company focuses on the presence of tastes and preferences of the consumer and then produces matching beverages to existing and emerging needs. Further, the poorly structured mission statement is technically incorporated to the vision thus it is able to influence the market variables